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Marketing + PR

Where Story Meets Strategy, Powered by Generative AI

With decades of experience working with national brands, startups, nonprofits, and public figures, I help clients position their stories to reach the right audience—and move them to act.

Whether it’s through market research, stakeholder interviews, or marketing audits, I work to uncover what’s working, what’s not, and where your message may be missing the mark. Assumptions can be costly. That’s why we dig in to understand your audience’s reality—not just what we think it is.

From there, we develop a smart, strategic marketing plan built around what actually reaches your target audience. This includes a custom blend of tools: digital marketing, public relations, social media, SEO, content strategy, and brand storytelling.

I also bring today’s most powerful technologies to the table—including generative AI tools—to improve efficiency and amplify creativity, without compromising authenticity.

I lead every project personally, drawing on over three decades of experience in media, public relations, and marketing strategy. Depending on the needs and scope, I also collaborate with a trusted network of designers, developers, and specialists to deliver results.

Whether you’re launching a new brand, refining your positioning, or expanding your reach, I can help you align your voice with your goals. Reach out at gabecanales@gmail.com to explore how we can work together.