Where Story Meets Strategy — Helping Organizations Gain Clarity and Momentum
With decades of experience working with national brands, startups, nonprofits, and public figures, I help organizations clarify their positioning, sharpen their messaging, and reach the right audience — so their marketing actually drives action.
Whether through market research, stakeholder interviews, or marketing audits, I work to uncover what’s working, what’s not, and where your message may be missing the mark. Assumptions can be costly. That’s why we dig in to understand your audience’s reality — not just what we think it is.
From there, we develop a smart, strategic marketing plan built around what actually reaches your target audience. This includes a custom blend of tools: digital marketing, public relations, social media, SEO, content strategy, and brand storytelling.
How I Help Organizations Get Unstuck and Grow
Organizations often come to me when their message isn’t landing, growth has stalled, or marketing feels busy but ineffective. I help bring clarity by:
- Clarifying positioning and messaging so your audience understands your value quickly
- Identifying what’s working, what’s not, and where effort is being wasted
- Developing a focused marketing and communications strategy aligned with real business goals
- Translating strategy into clear priorities across marketing, PR, content, and digital channels
The goal is simple: less noise, sharper direction, and marketing that actually moves the organization forward.
I also bring today’s most powerful technologies to the table — including generative AI — to improve efficiency, insight, and creative output. Used thoughtfully, these tools help teams work smarter and faster, without compromising authenticity or strategy.
I lead every project personally, drawing on over three decades of experience in media, public relations, and marketing strategy. Depending on the scope and needs, I also collaborate with a trusted network of designers, developers, and specialists to deliver results.
If your organization needs clearer positioning, a sharper strategy, or a more effective marketing approach, I’d be glad to explore whether I can help.
Reach out at gabecanales@gmail.com with a brief note about your organization and what you’re trying to solve.